Don't wait to polish up your professional image!
Investing in your personal brand goes beyond new shoes and updated wardrobe. Everyone is becoming their own paparazzi and brand proponents in today's world.
Resume's should be well designed and with access to digital tools more expectations of online portfolio for any profession is expected. What you need is a design coach to guide you through the design brand process to create consistency across all platforms just like a digital wardrobe.
BRAND YOU program starts with an evaluation and coaching consultation. Sign up for an initial conversation here. Will discuss your needs and goals for creating your comprehensive brand collateral which will give you a typographic and color system along with potentially a logo that will be used to create a visual system from resume to digital profiles to an online portfolio.
In this self-driven evaluation, you'll examine your strengths and weaknesses, skills and a goal assessment. You'll be asked to pull together examples of your work - from writing, to marketing campaigns, to design and beyond.
You will then go through a branding design lesson that will include basic design and typography. Then we'll discuss creative thinking process on how to develop concepts that will lead to your final brand execution.
Along the way, you'll be able to have me as your coach checking in on your progress and giving you feedback. I am not your design director and will never tell you what to do per se, but as a coach I will offer critique, ask questions to make you think, and give suggestions.
Elevate yourself above the blah!
Don't wait until you don't have time to do this while you may be immersed in a new job search. The best time to implement this is when you already have a job/career. It's a good time to document and organize your work in a visible way for career advancement.
Are you in that necessary 1-5 years of experience gathering to advance to the next level or your dream employer or position? Then this is the time to set aside a few hours a week on yourself.
Working with me, you will go through a brief evaluation and interview process to assess your personality and 3 top skills that set you apart from the pack. Remember that people are hiring whom they want to work with if in fact all the prospects are of relatively equal qualifications. The network you build and your digital representation of your skills combined can make you a vital asset for anyone's team.
Elevate your brand beyond templates and auto-generators to instill your individuality and personality into all of the material that represents YOU!
Your brand with just a subtle hint of your personality and skills that are communicated through typography, color, layout can set you apart.
This course incorporates one-on-one coaching so that you can create the best BRAND YOU including:
- a skills analysis and goal assessment
- overview of branding and brand stories
- what is figure/ground, gestalt, and visual hierarchy in the design process
- concept development: using the skills analysis and goal assessment you'll embark on a creative thinking process to begin your own brand design process
- design your own brand and brand story
- discover the importance of a brand identity guideline (skills that could be added to your arsenal)
- learn how to design your resume to be clear, legible, and written in a way that is cohesive while showing qualitative and quantifying data - go beyond bullet points!
- discover simple approach to translating your brand across the digital platform
- get feedback on creating a simple online portfolio (if you choose to go in this direction)
- receive coaching feedback on your online profiles such as LinkedIn or Indeed
- learn about resources available to produce your print collateral - such as having a business card to share on your nomad journey or the network events you attend
- discover tips for writing cover letters
Sign up for a free initial conversation to discuss your goals.
kick off the new year
*Pricing includes coaching sessions to aid you in moving from an evaluation process to a self brand completion of a logo and resume with feedback on translating that system across your digital platform. Website recommendations will be up to you as to the hosting platform and all expenses for websites, domains, email addresses, print collateral, etc. are not included in this program fee and are expected to be paid as needed by the individual.
Lessons included in this program include an overview of branding, introduction to typography and resources for finding the best solution once you've gone through the design process, as well as design principles of visual hierarchy, gestalt, and figure/ground. This process averages between 2 and 6 months depending on how much time you invest on your end with the lessons and progress on the design. After the initial free consultation, you will receive an invoice and contractual information on what is covered in the program fee. Once your brand goal is achieved, additional coaching sessions may be purchased at a discount.
What does Val do
as your design coach?
TO KNOW YOU
& ASSESS YOUR
BUILD A RELATIONSHIP.
I POINT OUT
(composition, use of design elements, & typography)
YOU TO EXPAND
OR CHALLENGE THEM.
I CHALLENGE YOU
WITH CREATIVE CALISTHENICS
DESIGN SENSE AND SENSIBILITY.
with more than 20 years working with people like you.
IN A SAFE
FAILURES & LEARNING FROM HAPPY ACCIDENTS
THAT WILL MAKE YOU
Are you interested in adding more graphic design and creative thinking skills to your resume for that job promotion or better-than -lateral move?
Check out my the program I've created for you!
Based on years of moving from professor to coach and creating a dynamic, fun, and innovative curriculum, I have developed a core sequence of 5 courses that are a condensed version of the required 10 classes typical for a design degree (the rest is usually general education or other requirements to reach 40 classes at U.S. standards) at average cost of $3500-5000 usd at most Universities.
So for the price of less than one class you can learn the ins and outs of graphic design and creative thinking that could boost your qualifications and skill set to nab that new job you have your eyes on. Keep scrolling for more info!
MEMBERSHIP PLANS & BUNDLES
Choose any TWO lessons and receive 20% off.
Choose any THREE lessons and receive 30% off.
PAY MONTHLY FOR 12 MONTHS AND RECEIVE 35% OFF ALL 7 LESSONS
PREPAY FOR ALL 7 LESSONS AND RECEIVE 40% OFF
Become a patron member for $30/month includes one scheduled 20 min call a month plus 10% off any lesson,
Become a patron member for $40/month includes two scheduled 20 min call (or one 45 minute session) plus 15% off any lesson.
Critique your portfolio - $35 includes 20-30 min skype consult
WANT MORE THAN JUST A LESSON?
MOST PEOPLE TEACH THE WAY THEY WERE TAUGHT. I'VE SPENT THE LAST 2 DECADES CHALLENGING THAT AND MOVED FROM PROFESSOR TO COACH EARLY ON.
MANY TRADITIONAL PROGRAMS AT THE COLLEGE/UNIVERSITY LEVEL ARE STILL GROUNDED IN A MODERNIST APPROACH IN A POSTMODERN WORLD.
CURRICULUM IN INSTITUTIONS TAKES A LONG TIME TO CHANGE DUE TO THE INTERNAL SYSTEMS, CHECKS AND BALANCES OFTEN TIMES THROUGH AN APPROVAL PROCESS THAT INCLUDES MAJORITY NON-DESIGNER FACULTY.
THIS PROGRAM CONDENSES THE MOST IMPORTANT ASPECTS OF A CURRICULUM INCLUDING 10 CLASSES (that on average costs 25k) INTO 5 COURSES, plus an in person experience. Take into consideration that 5 college classes average 2,500-3,500 per class or on avg 12.5k if taken one at a time. 5 classes is typical load for one semester so divide tuition which is a bulk rate by 2).
THE METHODOLOGY FOR THESE CLASSES INCLUDES SPEED PROBLEMS WHICH ARE TO FLEX THE CREATIVE MUSCLES IN A SHORT AMOUNT OF TIME, DEMONSTRATIONS OF TECHNOLOGY FOR EACH LEVEL, REFERENCES TO CONTEMPORARY AND HISTORICAL DESIGN EXAMPLES, AND MULTIPLE PROJECTS THAT TAKE YOU THROUGH A COMPLETE DESIGN PROCESS. You will be encouraged to explore in the design process and learn to recognize happy accidents as a creative philosophy for innovation.