10 x 10 x 5
UPCOMING OPTIONS / MAX 10 PEOPLE EACH:
> SEPTEMBER 12 - NOVEMBER 21, 2021
> FEBRUARY 27 - MAY 8, 2022
> SEPTEMBER 11 - NOVEMBER 20, 2022
> prefer summer? check out the workshops, travel immersions, and the JUNE SEED design residency
> viable and affordable option to the high cost of higher education and the extensive time commitment
> an alternative to being on a campus in the midst of pandemic issues or high tuition for a virtual experience
> discover the benefits of a nature immersion for the creative soul. disconnect from the fast pace of modern society and practice extreme social distancing in the bubble of a 17-acre rural farm stay environment (with animal friends including donkeys, chickens, peacocks, cats, dogs and a funny rabbit).
> active learning and engaging all senses in the activities of the day that become heightened as you connect to the moments of sun, moon and stars. a true living/learning environment in a 'one-room school-house' adult camp vibe even with design book library at your fingertips.
> taught by a former tenured graphic design professor who walked away from the institution in disgust after more than 20 years in the trenches
> a thorough and innovative, yet fun curriculum that packs 5 courses into 10 weeks - the equivalent of 5 or more semesters or 2-3 years!
THINGS TO CONSIDER
> IS IT WORTH THE HIGH COST OF TUITION FOR THE POTENTIAL OF A VIRTUAL EXPERIENCE IN THE AGE OF PANDEMICS? Don't put your health at risk in the dense environment and recycled stale air of computer labs. Where does your tuition money go if you have to zoom with profs?
> MANY COLLEGE/UNIVERSITY DESIGN PROGRAMS DO NOT ALLOW YOU TO TAKE A COURSE UNTIL AT LEAST SOPHOMORE YEAR AND LIKELY HAVE PRE-REQUISITES. This means you are paying tuition and time before you can even get to the major.
> MANY TEACHERS TEACH THE WAY THEY WERE TAUGHT so there is little innovation or even updates in curriculum. The programs where Val taught in the last 20 years are still using projects and courses that were designed 10 or 20 years ago!
> INTRODUCTORY SALARIES for graphic design is typically on average the cost of a full year of tuition. A diploma isn't going to guarantee you a job, but a kick butt portfolio can get you in the door.
> TECHNOLOGY IS RAPIDLY CHANGING AND MANY UNIVERSITIES ARE SLOW TO ADAPT INSTRUCTION. But consider that being efficient with the digital tools does not make one a designer - it's how you think.
> ARTIFICIAL INTELLIGENCE IS REPLACING THE SIMPLE PRODUCTION TASKS OF THE TRADITIONAL DESIGNER. You need to be able to offer value for your services, not just being able to use the tool that has become prolific across the board and for many types of careers.
> ESCAPE DISTRACTIONS AND IMMERSE IN THE CREATIVE RETREAT ENVIRONMENT ON CAMP WONDER WANDER'S 17 ACRES with access to the Buffalo River
> In a gorgeous region of the foothills of Appalachia, you will find a unique opportunity to live close to nature in a glamping style lodging fully furnished for the residency term.
> An inclusive yet participatory experience. Increase your creative brain power with physical activities from forest bathing to gardening to cooking and yes, even a bit of tidying as part of the community experience.
> INNOVATIVE CURRICULUM THAT INTEGRATES NATURE IMMERSION AS AN ELEMENT OF THE CREATIVE DESIGN PROCESS
> CURRICULUM THAT HAS BEEN DEVELOPED AND TWEAKED BASED ON MORE THAN 20 YEARS OF INTERACTING WITH COLLEGE STUDENTS - BOTH MAJORS AND NON-MAJORS as well as just as many years in the design industry with more than 10 years as a leader in AIGA, the professional association of graphic design as the charter president for AIGA Orlando AND AIGA Nashville, as well as president of AIGA Rhode Island among other positions for these chapters and AIGA Jacksonville.
> The most important part of your design portfolio is documenting your DESIGN PROCESS. This course sequence builds upon each element to the eventual portfolio quality work.
> Instead of 15 week semesters you'll have an intensive course each two weeks over the 10 week program. This is a true adult camp design bootcamp experience. Be prepared to be isolated in our rural wonderland.
> Courses include an innovative foundation where you will learn about the design process and design fundamentals. All exercises or projects will likely have an element that integrates nature in some capacity. Advanced level courses in the will give you dynamic portfolio pieces as well as a good foundation in design history and your role in the world as a citizen designer. Will round out the program with portfolio level brand identity for yourself and other solutions to include in the portfolio.
> WK 1 + 2 : Develop an intense zest for wonder. This is the start of the design process and learning basic design principles and elements through experimentation and discovery. You'll release your inner creative monster and maybe develop a daily creative habit.
The Daily Monster & Twyla Tharpe's Creative Habit
> WK 3 + 4 : Build on your ability to wonder as a creative practice, the design process of brainstorming, research, and ideation in concept development through the next two weeks experimenting with typography. From type as image to image with type, from experimenting in the landscape and found objects to learning about the history of type, you'll become a wanderer in also recognizing joy and benefits of happy accidents.
> WK 5 + 6 : Become an adventurer and time traveler as you discover the historical trail and trailblazers of the design and visual communication field, the social impact and the push-pull of designers and visual culture. This part of our journey will incorporate scavenger hunts and thrift store pickings. You'll expand your image-making skill and sensibility as you develop your design voice as intellectual property from drawing, illustration, photography, and even building/tinkering. Projects will go beyond the typical cliche pieces found in almost every college student portfolio that is a glaring red sign to prospective employers. You may even find your design voice in writing for the various work we'll be digging into.
Ellen Lupton: designer, writer, curator, critic
Marian Bantjes: designer, typographer, writer, illustrator
> WK 7 + 8 : Build your design arsenal on a quest to find your place in the design industry with an emphasis on Citizen Designer. All projects in this two week session will have a relationship to issues such as social justice, climate change, health and wellness, etc. You'll engage in high level deep thinking as you create projects that have meaning. Understanding propaganda and other techniques such as visual rhetoric you will expand your design toolbox and greatly enhance your individual creative habit.
> WK 9 + 10 : BRAND 'ME' as you are on your new journey in a possible unpaved path you'll take these final two weeks as an assessment and reflection. We will have long conversations and tell stories. We'll think about goals and make some plans. You'll hone your resumé and polish your portfolio. Before you can tell stories in brands for others, you'll need to brand yourself. Both of these will occur simultaneously. What have you discovered in the last weeks - your design voice?
Debbie Millman: Design Matters
Roman Mars: 99% Invisible
> optional extension of at least one week to enjoy the natural surroundings, spend time in the pottery studio, with the donkeys, or just have a chance to wind down before going back into the regular world outside of our social distancing bubble.
THIS ITINERARY AND COURSE CURRICULUM IS PROPRIETARY. It is the result of more than 2 decades of being active in AIGA and in the trenches working with students of all backgrounds. A complete agenda will only be provided to registered participants at the start of the session on opening orientation day.
> RESIDENCY HOUSING is fully furnished and creatively decorated to bring out the inner child. Each room is unique. You don't have to worry about furnishing a boring dorm room or an apartment. You'll have enough space to bring a few of your personal belongings to feel a home away from home.
> Transportation to and from the camp is not included. Assistance is available to be picked up at the Nashville International Airport.
> Program fees include furnished lodging, all food, additional transportation for any adventures, access to all of the land for your free time or project exploring, use of tools and equipment from basic power tools to the pottery kilns, utilities, and wifi. We reserve the right to turn off wifi during certain times and limit use of wifi based on the limitations on our plan in the rural area. Broadband may be accessed at our satellite studio in the town of Hohenwald in 2021.
> Tuition and one-on-one coaching/mentoring. Consider that taking only one course at a university or continuing education can range between $1500 and $5000. Tuition for a year can range from $15k - $50k depending on the type of school and program. You'll receive the same amount of curriculum and instruction for FIVE CLASSES which would be one semester tuition or take you up to three years to complete due to the pre-requisites and sequencing often found in university curriculum requirements. Using these general numbers you could pay between $7,500 and $25,000 if you purchased these courses at a college/university one at a time or half a year's tuition plus room and board.
PROGRAM FEE INCLUDES:
> 10 week intensive instruction/coaching/mentor, all college level curriculum, acknowledgement of learning styles and individual learning needs, with one-on-one interaction and small group gatherings.
> ACCESS to the land including a variety of terrain from forest to meadow to a riverfront with river rocks. This also includes use of the various interior and exterior workspaces, basic tools and the pottery studio. Limited transportation during the weeks we will go on a field trip or two.
> FOOD. Meals will be organic and locally sourced as much as possible including from our own expanding garden. These will be healthy and emphasize plant-based with attention to all food sensitivities and food plans (vegan, keto, pescatarian, etc.) Participants will take part in various aspects of meals throughout the intensive in a shared experiences from gardening, to prep and cooking (cooking lessons will happen organically), and cleanup. There will be no junk food and any private collection of packaged goods may be removed.
> LODGING AND UTILITIES. Rates based on room option on a first come first serve basis. Rooms are not empty like a college dorm, they are furnished including linens and towels and comfortable allowing for easy social distancing and privacy across a 5 acre span with 3 houses (each having a kitchen and communal areas). A laundry room is available for each participant and a schedule for community laundry (no maid service here) will be established as part of the experience. This also includes essentials such as enviro friendly toilet paper, soap, detergent. Please see additional policies provided in the review upon final payment processing. Cannot guarantee same sex orientation in the dorm.
King Ensuite (1 option) = $10,000 single ($7500 ea dbl)
Queen Ensuite (2 options) = $9500 single ($7500 ea dbl)
Full, shared bath (2 options) = $8500
Twin, shared bath (2 options) = $8000
Loft, dorm style with privacy features (3 of 7 beds for best social distancing) = $7000
Not included: Transportation to/from bootcamp. Technology such as a laptop or adobe subscription. This is not imperative, but recommended. There is one computer available by sign-up schedule for use. Personal items including clothes, toiletries, and art supplies.
WANT TO KNOW MORE ABOUT COACH VAL?
Cultural Arts Strategy, Certificate, University of Pennsylvania
MFA GRAPHIC DESIGN, UNIVERSITY OF FLORIDA
BA Graphic Design / Communications, Flagler College
Teaching experience from instructor, to teaching assistantship, to visiting professor, to assistant professor, to associate professor with tenure. Walked away from tenure in 2018 after more than 20 years in the biz (instead of applying for full professor).
Check out my portfolio. Student work upon request.